Who We Are

Heidi grew up in her parent's small business, and developed an early passion for strategic leadership and organizational culture. Over the past two decades, she has served as executive director of three different nonprofits, co-founder of a CaaS (culture as a service) startup, as a registered lobbyist in the Kansas Statehouse, as program director for a community wide public health initiative, and on the board of local and regional nonprofit organizations. She has been interviewed by the New York Times, ‌Australian‌ ‌Broadcasting‌ ‌Company,‌ ‌The‌ ‌Atlantic,‌ ‌Washington‌ ‌Post,‌ ‌Reuters,‌ ‌Bloomberg,‌ ‌NBC‌ ‌News,‌ ‌Salon‌, NPR, ‌and‌ ‌local‌ ‌Kansas City area TV,‌ ‌print‌ ‌and‌ ‌radio‌ ‌stations‌.  

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Heidi is passionate about innovative community engagement, nonprofit executive transitions, and public policy. She's a certified mediator, an experienced facilitator, and a trusted community leader. She currently serves as a volunteer Neighborhood Commissioner for the City of San Marcos, Texas.

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Through The Idea Loom, she provides strategic consulting services to nonprofits and businesses, including strategic planning and facilitation services, designing effective community and employee engagement processes, and consulting on advocacy and public policy initiatives. She is also available for public speaking and grant writing.

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Holliday recently moved to the Austin, Texas area after spending over a decade in Kansas City. She received a Masters of Public Administration from the University of Missouri – Kansas City and Bachelor of Arts from Bethel College.

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She’s an avid gardener, and is enjoying the abundance of hiking and biking opportunities in Texas.

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